These data corroborate that the recovery of the investments Phone number list made in the employer brand is, in general, a reality. Or what is the same, they get a positive ROI . Undoubtedly, a trend that is requiring companies to rethink their strategies for attracting and, above all, retaining talent 'step by step' . The question is: how to apply this methodology to a business model? What steps need to be taken to turn employees and candidates into true brand ambassadors? 5 steps in the EMPLOYER BRANDING strategy In this INFOGRAPHIC you will find the 5 steps that Phone number list can help you create an effective Employer Branding strategy. How many of them are you working on? Authentic ambassadors of your brand in the world Until not long ago, companies focused on offering the best products and services to satisfy the customer better than the competition. But today, the paradigm has been radically transformed and the resulting new mantra has been linked to the idea that the most important thing to differentiate is the brand image itself, which begins by being built hand in hand with the talent that makes it up.
After all, as Walt Disney opined , "You can design, create Phone number list build the most wonderful place in the world, but it takes people to make the dream come true." Today there is no doubt that the human factor in processes such as digital transformation has become the real key to the success of companies. A human factor with a company passport that acts, as experts say, as true ambassadors of the brand. 60% of recruiters and companies Phone number list believe that it is essential to attract and retain talent in a time of scarcity such as the one we are experiencing “Using a sports simile, the value proposition must clearly contemplate the benefits of belonging to a team and/or having the desire to play for it at some point in one's professional career. Even as a fan of a team, when you see that its members "kiss the shield", they improve and achieve success, it reinforces the positive image and the bond ", explains the leader of Speexx in our country. Faced with this paradigm of change in focus, more and more companies are applying various tools in the field of Marketing and Communication in order to value everything an organization does to have the best collaborators as representatives of its brand.
The secret is in the strategy The data reveals that around 60% of recruiters Phone number list companies believe that it is essential to attract and retain talent in a time of scarcity such as the one we are experiencing. However, the reality is that barely half of the companies surveyed in the Randstad Employer Brand Research report having a defined strategy. Big mistake . Employer Branding or how to turn employees and candidates into brand ambassadors Each organization may require an Employer Branding strategy with more or fewer steps, depending on the size, the Phone number list diversity of its workforce, the location of its offices, the maturity of the sector in which it operates, etc. But what every strategy must start from, Giménez points out, "is a diagnosis of the situation and an analysis of the organizational culture that is seen both from within and from without." The main advantage is that, with a defined strategy , employees internalize the organization's philosophy until they feel motivated to project that concept to the rest of the company and other stakeholders.